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Engaging the UK Public in International Development

Think Global is delighted to be collaborating with Bond to deliver our new training course “Engaging the UK Public in International Development” on Wednesday 18th May. We encourage our members to sign up for this exciting training!

This course will give you a clear understanding of UK public attitudes towards international development, improve your ability to analyse current communications, and provide you with practical communication tools to strengthen UK public engagement with your organisation’s issues. It will also build your skills for influencing communication change within your organisation.

A mix of the latest research, group based discussion, and practical exercises will help you to understand, analyse and develop your communications to build greater public engagement for your issue and organisation.

Who is it for?

This course is ideally suited to people who directly communicate with the UK public and those who want to build greater engagement with their organisation and issues.

What you will learn:

By the end of the course, you will:

  • Understand UK public attitudes towards aid and development, and how these attitudes have changed over time
  • Analyse different communication approaches to international development and use this to critique to your organisation’s messaging
  • Learn practical communications tools to increase public engagement with development
  • Build your skills to influence communication change within your organisation.

Programme:

  • What does the UK public think about aid and development? How has this changed?
  • Analysis of NGO communication practices
  • Practical communication solutions you can use to increase public engagement
  • Changing attitudes within your organisation – how can you support communication change? .

Event date and location:

Wednesday 18th May, 2016, 9.30am – 4.30pm at Think Global, 32-36 Loman Street, London SE1 OEH

This training is a refreshed and updated version of our successful one-day seminar held in June, that was based on the inaugural course delivered by Think Global and Bond in early 2015. Here is what Jude Williams, CEO of Tzedek, had to say about the training course and the impact it has had within her organisation:

“The course addressed the issue of UK public attitudes to development and gave me a chance to look at it with like-minded professionals. The course did not disappoint. It was well run and gave us the main headlines through seminars and webinars. The peer discussions were insightful too. We learnt what the significance of the trends is, how our fundraising acquisition work can undermine the long term commitment of donors to development; and where our own narratives about development did not always portray the ethos of the organisation.

Ultimately the key change for organisations is to be more thoughtful about how we talk about our work, so as not to undermine long term support. In simple terms too much bad news, means donors think it will only ever be doom and gloom, so why bother. In the toolkit produced from the course you can find an activity to critique your own ads, and see how it could more positively portray the same story. This might also challenge your fundraisers. They will tell you donations will fall if the story is positive. Well the good news it really won’t. We all want to hear that if we do something, it will make a difference; things are getting better and that’s because we are playing our part.

At Tzedek we spent half a day critiquing ourselves. The conversation was rich and we felt really good about what we are doing. We found plenty of ways to change the narrative slightly. One bit has been to place the donor as a co-hero with the hardworking partners on the ground, rather than talking about our donors as the sole hero of the story. Small additions and changes in our language, and suddenly everyone is winning.

The ‘Building New Response’s training is bringing more people in to the conversation. The major research on the issue can be disconnected from the day to day organisation and people who create the messages. By delivering more easy to use activities, simple PowerPoints and accessible workshops, it’s going to be possible to create a tipping point effect. If enough people in the sector have had the conversation, then the record will change, and the UK public support for development will improve.”

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