Supply Cha!nge: Make supermarkets fair

Think Global is working with partners across the European Union on an exciting new EC-funded project aiming to raise awareness about the ethics of supermarket supply chains.

What is the Supply Cha!nge: Make supermarkets fair project?

This new project aims to raise awareness about the ethics of supermarket supply chains. Launched in January 2015 to coincide with the start of the European Year of Development, the project will run for 3 years, and involve a series of engaging and interactive activities.

What are the project objectives?

The overall project objective is to enhance and contribute to pan-European debates on sustainability in a post-MDG world. This objective is to be achieved through activities focused particularly on sustainability of linkages between supply chains and consumption patterns, with special reference to supermarket own-brand products. There are several core areas of activity, including:

  • Public awareness raising through a Europe-wide photo competition, an information campaign and public speaker events.
  • Support for NGOs working in the sustainable consumption sector through providing training and information
  • Contributing to research and knowledge in the field, for example in relation to supply chain details of specific products.

Go to for more information about the project and how you can get involved!

Get in touch

If you would like more information about our work on this project, please contact Hannah Brenton via info [at]

Recent news from the project

Competition photo-gallery

Take a look at our photo-gallery featuring UK entries to the Europe-wide photo competition held last year, where consumers shared their vision of a better world and a more sustainable food industry.

Campaigning for transparency in Lidl stores across Finland

Our partners Finnwatch from Finland have been campaigning for supply chain transparency in Lidl stores across Finland. Lidl is one of the only supermarkets in Finland who do not openly share information about supply chains of their private label (store label) products.

Through effective engagement of stakeholders and the general public, Finnwatch launched a petition which was given to Lidl Finland last Friday 5 February 2016. Lidl Finland then agreed to meet with Finnwatch to discuss their lack of transparency. This is a big step in supermarket engagement with CSOs and although Lidl Finland is keen to have better transparency; Lidl Germany will have the final say.

These examples highlight the importance of partnership work across Europe in order to raise more awareness and encourage effective action.

Read the English version of the petition

Supermarket Supply Chains and Workers' Rights October 2015 workshop report now available

On Thursday 1st October, Think Global was pleased to host our second workshop on supermarket supply chains, as part of the Europe-wide Supply Cha!nge project. The project seeks to raise awareness about the ethics of supply chains used by major European supermarkets, and the focus of this workshop was workers’ rights within those supply chains.

The workshop brought together guests from a range of NGOs and education charities to investigate the issues and find solutions to the plight faced by workers at the bottom of the supply chain. Special highlights were presentations from Zeenat Islam, a barrister from 25 Bedford Row Chambers, and Tony Dale, Deputy Head of Research at USDAW.

The session began with Faaria Ahmad (Think Global Programme Manager) introducing problem and solution ‘trees’, designed to guide discussion, and which would be filled in throughout the workshop.

In order to better understand and dissect the issues, guests began by reading articles which looked at specific problems within the supply chains.

Download the full Supply Cha!nge October 2015 Workshop Report

PRESS RELEASE – Human Rights violations and environmental damage in orange juice production

EMBARGOED – until Friday, October 09th 2015

Berlin, 08.10.2015. In 2013 the average European consumer drank 11 litres of orange juice per year, 80% of which is imported from Brazil. The study published today by Think Global, Christliche Initiative Romero e.V. (CIR, Germany) and GLOBAL 2000 (Austria) investigates the entire orange juice supply chain, extending from plantations in Brazil to European supermarkets. Team members travelled to Brazil and observed precarious working conditions as well as the devastating ecological impact of global orange juice production.

Download the full press release to read more.

Supply Cha!nge! May 2015 workshop report now available

On 28th May 2015, Think Global hosted a training workshop to investigate ethical consumption in purchasing and global supply chains. The workshop took place as part of the European Year for Development and the Europe-wide Supply Cha!nge project, which seeks to raise awareness about the ethics of supply chains to the major supermarkets across Europe. 16 different organisations attended, and we enjoyed a wide-ranging conversation – see the report available below. Many thanks to all who attended, and look out for our next Supply Cha!nge activity – the FOODVISION photo competition!

Supply Cha!nge Workshop Report

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This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of Think Global and can under no circumstances be regarded as reflecting the position of the European Union.