Sign our Chocolate Petition, for a happy (and fair) Easter!

images3PRR6UH1Do you like chocolate? Are you hoping for a visit from the Easter Bunny this weekend? A little sweet treat is one of the things we all enjoy about this time of year; but did you know that your choice of chocolate can make a big difference to the lives of many of the poorest people around the world? As part of our EU-wide Supply Cha!nge! project, at Think Global we’ve recently taken part in a multi-country study of the ethics of major supermarket chocolate brands – with some disturbing results.

Did you know, for example, that only 6.6% of the price we pay for a supermarket-brand chocolate bar ends up with the farmer who grew the cocoa? In Ghana, cocoa farmers earn just 80 cents a day; in Ivory Coastimages8YF4JMIH only 50 cents. Across West Africa, more than two million children work in cocoa farming, where they and their environment are often subject to high levels of toxic pesticides used in the production process.

Here in the UK, we studied chocolate bars from all the major supermarkets, including Tesco, Waitrose, Sainsbury’s, Morrisons, Lidl, and the Co-op. Using a ‘traffic-light’ scoring system, no brands scored a clear ‘green’ rating, with a few managing only a joint ‘amber/green’. Tesco and Morrisons both scored a ‘double red’, the worst rating.

imagesR0H7PVFFThe full report of our study will be released very shortly, so watch this space. In the meantime, please consider signing our Supply Cha!nge! petition, asking supermarkets (which make BIG profits on the sale of own-brand chocolate) to make their products more fair and green. You can sign the petition via this link.


Wishing you a happy, safe, fair and green Easter, from all the team at Think Global!

(Photos: Mel;;;

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