Nudge, think or shove? Shifting values and attitudes towards sustainability

Nudge, think or shove? Shifting values and attitudes towards sustainability

This briefing from DEA and Involve builds on a recent House of Lords round table that considered the different ways to make the widespread shifts in public behaviour needed if we are to succeed in building a sustainable society.

The briefing identifies three broad approaches to influencing public behaviour: ‘nudge’, ‘think’ and ‘shove’ and considers the benefits and drawbacks of each, and explore how the three approaches can complement one another.

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