Mass action and mass education: Make Poverty History in 2005

Mass action and mass education: Make Poverty History in 2005

Article from Development Education Journal, Vol. 12.2.

Andrew Darnton shares early findings from research into levels of understanding among the UK public of poverty in developing countries. They provide insight into the outcomes of the Make Poverty History campaign and demonstrate both ‘consumer side’ and ‘supply side’ barriers to deepening public engagement with issues of global poverty through the mass media.

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