Koolskools is a new and dynamic ethical school clothing company. The Koolskools vision is to establish a unique ethical manufacturing and supply chain that benefits everyone buying into it – producers, manufacturers and customers alike. Fairness and quality soon became the Koolskools mantra: from small-scale farmers producing the cotton in developing countries in South Asia and Africa; through the mill and factory employees in those regions turning the cotton into finished garments; all the way to the schools/parents and pupils respectively buying and wearing them. A real team approach has been cultivated between those on the production side and Koolskools and its school, charity and corporate clients in the UK. For example, the factory management are very happy to engage with the students in UK schools so that they can help them learn all about Fairtrade certified cotton. This compliments Koolskools educational work with their client schools, who enjoy free presentations on Fairtrade and Fairtrade cotton, and geography/citizenship/business studies classes that look into the issues surrounding Fairtrade and ethical business in more detail.