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Can we really affect behaviour change through global learning?


Sarah Williams, Head of Programmes and Partnerships at Think Global talks about the Collaborating Centre on Sustainable Consumption and Production (CSCP) development of the The Academy of Change.

Having spent the last 15 years or so working with young people to encourage personal and social change I’d like to think that increasing confidence, opening up opportunities and the development of critical thinking and a global perspective would lead to a degree of behaviour change. But do I really know what changes behaviour?

CSCPOver the last couple of years I have become increasingly interested in behavioural insights and the work of organisations and academics in this field, this has included fascinating conversations with colleagues at the Centre for Behaviour Change at UCL and the inclusion of behavioural insights in a number of new project proposals. So we were pleased to offer our backing when the CSCP bid to develop The Academy of Change to support NGO leaders to integrate behaviour insights in to their work. Over the last year CSCP have been developing a new programme designed for 50 future leaders working on climate change and sustainability within the NGO sector. As part of the development of this course Think Global and numerous other organisations took part in research to understand how this could best serve the needs of the sector and it’s beneficiaries. The results of this research highlight that ‘80% of NGOs interviewed state that their organisations would benefit from a deeper understanding of behavioural insights’ the full results of the research are available on The Academy of Change website.

Apply to the AoC

The Academy of Change has now launched and is offering: “a unique professional development journey to help you build your skills in enabling more sustainable behaviour within your target groups, allowing you to integrate evidence-based knowledge about the underpinnings of behaviour into your strategies and projects.”

The good news for all of us is that The Academy of Change is calling for applications from those interested in joining, the even better news is that the course is free. The closing date for applications is 15 April.

Blog by Sarah Williams, Head of Programmes and Partnerships at Think Global.

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